PostUp Launches Multichannel Marketing Suite For Publishing Industry

Email marketing technology company PostUp released a digital publishing platform on Wednesday aimed at helping media companies monetize their audiences through cross-channel content proliferation.

The new publishing platform, Continuum, allows media companies to share editorial content across digital channels. From a single user interface, media marketers can publish content across email, SMS, social and mobile push campaigns.

PostUp’s Continuum will also create a mobile application for any media or digital publishing company that does not already have one.

Read More – http://www.mediapost.com/publications/article/289235/postup-launches-multichannel-marketing-suite-for-p.html

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